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Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932, produced wooden toys and furniture. His business wasn’t very profitable and he struggled through the early 30s. But in 1934, he shifted his focus on building toys and changed the name of his company to LEGO which was a contraction of the Danish words “leg godt” (play well).

The company expanded into other Nordic countries in the 1960s. The company also invented smaller bricks that were perfect for hands with small hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed young children to build more detailed models.

In the 1970s, Lego began to introduce new features that would make its products stand out from the competition. They added different faces to the miniature figures. This made the minifigures more realistic and capable of conveying various emotions and facial expressions. The Lego Group also added wheels to its bricks, opening the possibility of designing vehicles and other machines that could move.

The company’s next big step was when it introduced dedicated themes — systems within the systems that let customers to create a specific environment or scenario. This helped the company make its brand more recognizable and helped them attract an increasingly younger audience. The company also increased its production by opening factories in South Korea and Malaysia.

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